The Personal Brand Is Dead
When I was 21, the cool thing to be was famous on Instagram. Now the cooler thing to be is a mystery. Anonymity is in.The youngest adult generation and the most online generation is frustrated with being surveilled and embarrassed by attention-seeking behaviors. This has instigated a retreat into smaller internet spaces and secret-sharing apps, as well as a mini-renaissance for Tumblr, where users rarely use their full names.