The ‘Profound’ Experience of Seeing a New Color
The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a large contraption of lenses and other hardware on a table. To see olo, you need to scootch up to the table, chomp down on a bite plate, and keep your head as steady as you can. A laser will be fired into one of your eyes, targeting more than a thousand of your cone cells.