The Secret Meaning of Prime Day
This year marks the tenth Prime Day, the shopping holiday that Amazon invented for itself in 2015, in honor of the company’s 20th anniversary. The marketing effort was so successful, according to Amazon, that sales exceeded those from the previous year’s record-breaking Black Friday. Early Prime Day success was also measured in Instant Pot 7-in-1 multifunctional pressure cookers: 24,000 were purchased on the first Prime Day; on the second, 215,000.