A decade ago, an Apple executive named Phil Schiller had a message for people using computers that were more than five years old. “This is really sad,” he said, with apparent sincerity, to scattered applause during an iPad Pro launch event. The remark was meant, seemingly, to encourage those poor souls to toss their obsolete devices aside and upgrade their way toward the future. (In other words: buy more Apple products.
In a time when an iPhone can be preordered, customized, and on its way to your doorstep all through a touch-screen tap, it’s almost quaint to remember that people used to camp out for smartphone releases. That was once the regular routine of Andrew Erickson, a longtime tech YouTuber, who recalled to me with a mixture of nostalgia and awe the time he braved the rain at 4:30 a.m. to join a line for the newest iPhone. The line snaked through the mall, nearly reaching the parking lot.